John Kay is one of Britain’s leading economists and has a long-standing interest in the relationships between business and society; he has been writing about responsible business, the role of stakeholders, and business and society for several decades. In this interview, John talks about the real meaning of corporate sustainability, which goes way beyond ESG considerations, and looks at what it takes to develop great sustainable business. This is a fresh and direct look at sustainability that clears away much fuzzy thinking about business and sustainability, and some prominent myths –including shareholder rhetoric to maximise profits — and situates ethics at the heart of the sustainability agenda.

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