Michael has led sustainability at Levi Strauss & Co. since 2001. Under his leadership, Levi has been a leader in bringing sustainability to the apparel industry and Michael has helped drive industry collaboration on sustainability, serving as Chair of the Better Cotton Initiative and Board member of the Sustainable apparel Coalition. In this interview, Michael explians what sustainability means to Levi’s, discusses the company’s commitment to becoming more sustainable, and its profits through principles programme. He explains how the Levi’s various water reduction initiatives operate– and how they have saved over a billion litres of water– as well as plans, together with several other companies, to eliminate all discharge of hazardous chemicals by 2020. Finally. Michael looks to the future and discusses some of the signature sustainability initiatives over the coming years.