In this episode of the Sustainability Agenda, Professor CB Bhattacharya, one of the word’s leading sustainability researchers, gives his perspective on his evolution of corporate sustainability over recent decades. Professor Bhattacharya discusses his latest research and gives a preview of his new book. What is the trade-off between sustainability and profits? How do investors respond to good and sustainability news? The impact of engaged employees. And he discusses the five necessary steps to integrate sustainability into the business-ideas at the heart of his upcoming book.